1.“Shorten the Working Time” Is All the Rage
The term “Shorten the Working Time” has been so in recently in Japan. It was originally applied to work. As time goes by, it includes several aspects of life, one of which is skin care.
Because of the ever-changing lifestyle and skincare demands, what people are now pursuing is highly effective ingredients for skincare products. However, shortening the time for skincare with the same effect is also the key. For example, PSK Pearl CC cream is both time-saving and money-saving. With PSK Pearl CC Cream, skin care and makeup are both done.
2. Male Skin Care Is Arising
With Korean craze taking Asia by storm, beauty is no longer limited to females. Because of K-POP idols, the public is now more aware of male cosmetics and skin care. According to Euromonitor, the market of male cosmetics and skin care will have an 11% growth in five years. Simple packages or products with light fragrance can attract male consumers more. Take PSK Skin Balancing Oil-Control toner and lotion for instance, the green package and comfortable fragrance are perfect for males, and it is excellent for all skin types, including oily skin that most males have.
3. Way to look Naturally Beautiful
With people’s awareness of personal health rising, more and more people, especially females, are becoming inclined to take good care of their health status so that their outward appearances can improve as well. This trend has brought considerable attention to supplements designed to nourish your skin, hair, and nails from the inside out. Although it’s quite popular now to start with those supplements, never forget it’s also pretty essential to take care of your skin conditions from the outside. PSK’s Revive Brightening Spot Corrector Serum fills the skin with rich vitamin C and collagen. This serum can build you a rosy and healthy look with all the nutrients your skin needs.
4. Air pollution problems intensify, anti-allergy products are popular
In the 21stcentury, air pollution has been viewed as a worsening threat to people’s health. It has been scientifically proven that air pollution can cause visible damages to your skin, including triggering skin allergy. To prevent sensitive skin, we recommend you PSK’s Perfectly Cleansing Foam, which works wonder on sensitive skin. It effectively facilitates the following skincare routines by thoroughly cleansing the pores on your skin.
5. Environmental Awareness Rises
As conscious consumerism is raising, consumers’ purchase intentions are no longer based on prices only but more on the effects on the environment after the purchases. This consciousness-raising of environmental protection has led people to pay more attention to products with minimum plastic packages involved in the manufacture. PSK also places an emphasis on the concept of sustainability and insists on using recyclable glass containers for all skin care products.
